![]() ![]() Nope! It’s a common mistake when creating a brand to lay back and open up a bottle of champagne after writing down the last words of a strategy. In the brand activation model, we use several international brand activation frameworks to make your brand rock-solid. Every piece, rig, gear can work properly if the structure is correct. The secret of a fool-proof brandīehind every stable brand, there’s a rock-solid structure, a framework, which offers perfect stability for the brand. If you are capable of articulating the inner thoughts, attention and openness are yours. Learn about your consumers' needs, build a strategy around it, and be one step ahead. For a modern brand that wants to be in the game for a very long time, it’s not the right path to follow. ![]() Too many promises, opinion-shaping is already over the fence, and we’ve been influenced by basically everything. The era of ”Consume-consume-consume” ha come to an end… The rapid growth of consumer intelligence, the information boom, and the selective mindset changed the roots of our way of thinking about brands. Insight, insight everywhere – Insight Generation / Consumer-Centric Approach Ergo we believe that the only way to build a strong brand is by creating a strong foundation for it. It doesn’t necessarily mean that we shouldn’t rely on our basic impressions from the start, that’s a must-have, but we firmly believe in consultative fact-finding, a variety of research, and the value of data. We have to understand deeply enough the problem horizon, the inner/outer circumstances, the market surrounding, the competitors, and the overall flow. ![]() We have to take it seriously, otherwise… We can’t do anything we want ASAP and expect the best results. „In Medias Res” – We know it, but doesn’t believe in it…Ī strategy is like a wild bear. ![]()
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